Wed. Oct 5th, 2022
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Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines.

Source: https://www.adweek.com/brand-marketing/cadbury-uses-its-chocolate-fingers-to-encourage-people-to-take-up-sign-language/

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