Fri. Sep 30th, 2022

It was not an easy task but the people of Istanbul did it!

Muharrem could not understand what was happening when he bumped into neighbours and they could all communicate with him.

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Samsung set up a system of teaching the man’s neighbours sign language and set up cameras all over town. 

The ad specifically focused on Samsung’s new call centre which was designed to help deaf and hard of hearing people in Turkey.

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